The Pantone Color of the Year is a symbolic representation of the cultural mood and serves as a guide for creatives in a variety of industries.
WHY MAGENTA?
Magenta is a bold and vibrant color that can evoke a range of emotions, from excitement and passion to creativity and inspiration. If a product is designed in magenta, it may stand out and grab the attention of potential customers, particularly those who are drawn to bright and energetic colors.
Designing products in the Pantone Color of the Year aligns brands with current design and fashion trends. Using the Color of the Year communicate that the brand is up-to-date and in touch with the latest cultural developments. This can help to build brand awareness and create a connection with customers who value trendiness and innovation.
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